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From the Jaguar Mk.II Brochure..."From the moment of their introduction the 2.4 litre and 3.4 litre Jaguar saloons scored such instantaneous successes and created such a world wide demand that a doubling of the Company's output became necessary.

Even so, demand still exceeds supply, a situation which, so far from inducing complacency, has spurred the Company to further efforts in effecting improvements to cars already of outstanding design and performance.

These efforts are crystalised in the new Mark 2 Jaguars comprising 2.4, 3.4 and 3.8 litre models and have gained much inspiration from the close relationship which has for long existed between owners and the Company, and which has found expression in the many thousands of letters addressed to us from every part of the world.

These range from the eulogistic to the frankly critical, and a very high proportion proffer suggestions covering a multitude of subjects.

Because we consider the enthusiastic interest thus displayed to be of the greatest value, we maintain a special research department whose function it is to receive, analyse and collate the contents of all such letters and to disseminate the information derived to the heads of divisions concerned with design, development and experimentation.

Thus, it can be fairly stated that much of the wealth of improvement to be found in the new Mark 2 models has been derived from owner sources, and it is significant that, to a large extent, the improvements relate to comfort, safety and driver and passenger amenities rather than to matters concerning speed, acceleration and roadholding which are already accepted by the public and press alike as being not merely adequate, but exceptional.

Nevertheless, for those who require the utmost in performance, a 3.8 litre model with limited slip differential has been made available. An examination...will reveal such advantages as greatly enhanced all-round vision, super efficient disc brakes and clear-view instruments with conveniently grouped hand controls within instant reach.

Interior heating has received special attention and, with it, adequate ventilation. Even such seemingly trivial details as the number, size and location of ashtrays, the interior illumination of the glove locker and the provision of a luminous cigar-lighter socket have been worked out with as much care as the development and positioning of the brake-fluid level indicator.

The full specifications...will repay the closest study, for they reveal that in technical excellence and in appointments and fittings, the Mark 2 Jaguars represent the most advanced and lavishly equipped luxury cars ever to be presented by this Company whose standards are acknowledged to be amongst the higest in the world."